BOLDR

Baseball Cleats

BOLDR is a baseball cleat that is able to compete in style with the crowded basketball market. These cleats have an aggressive aesthetic with sharp lines and bold colors. They also provide functional improvements like toe protection for sliding and extra ankle support. 

Duration

12 weeks

Year

2017

Category

Footwear

Challenge

As both a previous baseball and basketball player, I have noticed a big difference in the two shoe markets. Basketball shoes or sneakers attract a lot more attention from consumers and manufacturers. The quality and choice is much more developed for basketball shoes than it is for baseball shoes, but why? I believe baseball shoes deserve just as much attention as basketball shoes.

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Breathable Mesh

Toe Protection

Molded Cleats

Flexible Midsole

Ankle Support

Heel Tag

"why do basketball shoes get all the attention? We work just as hard!"

- American baseball player

Process

Research

Personal Experience

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I have been playing baseball for about 14 years and have a lot of experience with different shoes. I know what features work and which are just gimmicks. In general I have never been satisfied with the options available especially compared to basketball which I have played for about 9 years.

User Interviews

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I have also been able to talk to teammates and other baseball players about their opinions on baseball shoes. They are also not happy with the choices and lack of options. I learnt what they liked and didn't like on certain shoes and this helped my design decision making.

Market Research

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I did market research to see what is available on the baseball and basketball market. This showed me the potential that baseball shoes have in becoming a lot more stylish and relatable to a younger generation. 

Inspiration

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Ideation

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Development

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Final Model

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